Design

With the Industrial Revolution, the means of production changed. Mechanical, electronic, and later automation and smart technologies entered our lives. But design has always maintained its importance. Beginning with the Stone Age, the constant desire or obligation of human beings to design things arose from individual needs. However, this later turned into the needs of the whole society, in a sense even created.

In addition to that, following the change in consumption habits, needs replaced by tastes and purchasing habits directly affected. In the industrialized clothing industry, one of the most important factors that determine and even create consumption habits is the taste, that is design, that overrides the need. Rather than the importance and function of a product, its visuality or design sometimes makes it attractive. Originality, functionality and durability are elements that support the design.

Fashion and Design

Although the concept of fashion appears in many parts of our lives, from nutrition to hair style, from car color to sports, the first thing that comes to mind is always the same: "fashion = clothing". We associate fashion with dressing the most, and we attribute it to it the most.
Fashion, which means "temporary innovation that enters the life of society with the need for change or the desire for decoration" simply means innovation, that is change. Whether these changes are long or short-term gives us an idea about the effect of that fashion. So, what affects fashion? Or who? As can be seen, "fine arts", which are the expression of aesthetics, come to mind, and of course the artist who implements it, the "designer".

But the designer's job is more difficult than the artist's job, because art is for art but design is for the human. The artist can use colors, shapes, methods and tools he wants while performing his art. But the artist is independent, he does not have to admire his art to anyone. Art is not established on the concepts of liking / disliking. Art is an expression of feelings and thoughts. Design includes at least one likes and one makes liked. In today's world where consumption is accelerating and the life of products is decreasing day by day, clothing is one of the fastest consumed products. While consumption is accelerating this much, creative and original designs always come to the fore in clothing choices.

Akar Textile Design Center

Akar Textile, one of the biggest ready-made clothing and apparel manufacturers of the Aegean Region, reflected its power in production to design and established the Design Center in 2013. In addition to the Design Center in Izmir, Akar Textile, expanding its design network with its Design offices in Sweden and Germany, also observes the trends in Europe closely and on site.

Akar Textile Design Center, which is aware of the importance of technology and time together with creativity and originality in design, has the capacity to design approximately one hundred thousand samples per year with its dynamic team.

Akar Textile, reflecting its understanding of sustainability  in every field of production, includes 3D CLO technology in its production process, saves material, energy, time and manpower significantly, thus creating happy customers. Akar Textile pays attention to the protection of natural resources while speeding up production, and creates over ten thousand collections a year.

While the creative, original and fast designs of the Design Center stand out in the competition, the designs presented to the customers’ taste are approved with a high rate of 70 percent and become production and take their place in the showcases.

Akar Textile realizes images of all products and samples with “E-shot 360”, a professional photography, visual editing and archiving technology, and is able to view all the details inside and outside with 360-degree angle shots and can instantly transfer these images to its archive after automatically applied filtering and editing. E-shot 360 technology, which can obtain 3-dimensional moving / still images, and obtain many details from the appearance of the product to inner seam marks, also facilitates archiving with its automatic tagging system.

2013

Establishment of Design Center.

%70

Design rate converted to production.

10.000

The number of collections designed (per year).

100.000

The number of collections designed (per year).

Akar Textile Design Center, which creates collections by designing fashion a year in advance in many brands it works with, follows closely and on-site fashion trends in different cultures and geographies throughout the year.

Akar Textile Design Center, which also participates in fashion and shopping fairs in different countries, enriches its designs day by day by recognizing new fabrics and accessories with the shopping destinations it organizes.